These radicchio at the Berkeley downtown farmers market had this incredible regal burgundy color to them. They were sold by this regular farmer at the market called La Tercera of Marin. They always have such a rustic presentation to their vegetables. They may not have a lot of stuff for sale (and they're kind of pricey), but they're always really high quality, such as the radicchio above. By the way, I love the full Italian reference to radicchio rosso.