Sunday, July 31, 2011

Bloem 'n Sugar in San Francisco--CLOSED

UPDATE (11/30/11): Noticed this place has closed up after a short run. Not sure what happened. Too bad.

Since I rely on BART to get me into the city, I'm quite familiar with the Powell Street station. Recently when I was in San Francisco, I got off at the station and noticed a waffle shop in a tiny corner shop at the entrance of the Westfield San Francisco Centre.

The spot used to be a magazine shop, so it's not a very big space. But when making waffles, all you need is room for the waffle irons and the topping station. This new waffle store is called Bloem 'n Sugar, and it touts that it's the only people selling Brussels and Liege waffles. I can't tell you what's the difference between these two types of Belgian waffles, but I can tell you Bloem has a lot of waffle dishes to choose from (think of them as sundaes).

It was a bit overwhelming trying to decide which waffle dish to choose, so I just went with the "classic," which was described on the menu as waffles topped with strawberries, bananas, vanilla ice cream, whipped cream, and Belgian-style chocolate sauce ($7).

This isn't the kind of treat that I typically have (I'm not a big sundae person), so you know I'm doing this just for the blog. I was a bit scared when I got my waffles, because anything with all that whipped cream looked larger than it was. But I can't lie, I totally scarfed this baby down. The waffles were freshly made and warm, and tasted light and airy. The whipped cream was just as light, so I didn't feel like I was eating a lot of calories. And the strawberries and bananas were fresh, not like strawberries that's soaking in sugar sauce like some yogurt shops.

I got the Brussels waffles on this first visit, so now I'm tempted to go back to see what the Liege waffles are like. And to maybe try the "Bananutella" (bananas with Nutella). I just have to wait till I've jogged a few more miles.

Bloem 'n Sugar, Westfield San Francisco Centre (Concourse Level near Abercrombie & Fitch), 865 Market St., San Francisco. PH: 415.615.0064. Open daily.


A said...

what time of day did u go? did u see premade waffles? I posted it on CH so maybe they stopped doing that?

I want a hot, fresh waffle - just waffle & Nutella. Nutella makes everything better.

Liege I want - esp. a hot one!

agent713 said...

This is funny. The second I read that you "noticed" a waffle shop, I knew you went just for the blog. Awesome to hear that you enjoyed it so much!!!

foodhoe said...

looks lite and healthy and delicious! I'm craving nutell and banana now...

Single Guy Ben said...

A, I went on a Sunday afternoon. I think it was around 3:30 or 4 p.m.? I did notice that everyone who ordered (it wasn't like a long line) had waffles made fresh. I didn't see a stack of pre-made. I probably wouldn't be that excited if it weren't fresh. It was a bit of a wait, though, maybe 3 minutes?

Agent713, see what I do?! :)

Foodhoe, it was very healthy with all the strawberries and bananas. ;-)

Anonymous said...

Foodhoe - healthy?!?!?

This is about the exact opposite of healthy.

Carolyn Jung said...

Oooh, thanks for telling me about this place. I have been dying to try a Liege waffle since my nieces raved about them after a trip to Belgium.

Anonymous said...

More info Bloem 'n Sugar: