
2130 Center St. (between Shattuck and Oxford), Berkeley
Downtown
PH: 510.665.1969
Mon.–Sat., 5–11 p.m.
Major credit cards accepted; no reservations
www.ippukuberkeley.com
My name is Ben. And I am a food-snapping photoholic.
And I am not alone. My blogger friend Sandy of Foodhoe’s Foraging is also a photoholic.
How so? Well, a couple of weeks ago we made plans to have dinner at the newly opened and buzz-worthy Ippuku, a Japanese izakaya in Berkeley near the UC-Berkeley campus.
Before I went to meet Sandy, I made a quick check on Yelp to see what food is worth checking out, and that’s where I read one reviewer who said, “you gotta love a place that discourages photo-taking.” Gulp. Not the words a food blogger wants to read right before dinner.

Despite the ban on photos, we still went on with dinner at Ippuku, and throughout our meal, we quickly snuck in snaps of photos as if our cameras serendipitously appeared in our hands. The danger of being caught by the servers and thus being kicked out of the restaurant made the photo-taking stressful. I had night sweats. But we still snapped on. We couldn’t help ourselves.
But we survived. Truth be told, near the end a couple of servers caught glimpses of us snapping away, but they just turned a blind’s eye. Ippuku, which opened during the summer, isn’t about publicity. It doesn’t need it. From the non-descript entrance that looks like any other sushi joint, Ippuku is actually an izakaya, which in Japan is a drinking establishment with small bites coming mostly from the grill. And since opening, Ippuku has been generating rave reviews so really it doesn’t need any more bloggers telling people that this is a place to check out.
Side note: The décor is a sophisticated but cozy environment, encouraging intimate dinners in the private booths along the wall (where we sat) or friendly gatherings at the larger tables in the tatami mat section across the way.
Sandy and I enjoyed some drinks and a variety of dishes. Here are the shots I was able to “sneak” in:

The shochu flight I got included drinks made from potato, barley, and a type of rice called awimori. Of the three, the barley shochu was my favorite.

The tori yukke ($9), or spicy chicken tartar with yolk (from a quail egg), was actually a beautiful bowl of raw chicken spiced with a very nice flavor. I tried one bite just to see what it was like, and it didn’t taste like slimy chicken but it had clean and fresh flavors and almost tasted like spicy tuna roll but without the rice.



I should note that we also ordered the uzura or roasted quail ($10), which I didn’t photograph because it looked like any roasted bird and I had to pick and choose my shots so I wouldn’t overexpose myself to the servers. The quail, though, was cooked perfectly in the medium level where it was tender but not dry or undercooked. We orderd a lot of protein, of course, so I convinced Sandy that we get a side of grilled Brussels sprouts ($5), which were split in half and skewered and then topped with dollops of creamy mayonnaise dusted with chili powder.


At this point, we had tried a lot of food. And also around this time, the small kitchen and grill in the back began to smoke up the entire restaurant. I had read that the place has poor ventilation, but since we dined early on, we didn’t experience the smoke. But when you’re there anytime after 7 p.m., the smoke can be stifling. So I was glad we were done and ready to leave.

The bowl of ice cream and matcha looked beautiful with a light green tint, but I felt the green tea flavor didn’t come over as boldly as I wanted. I did enjoy the soft-serve ice cream, though.
Ippuku is on the high end for an izakaya. Remember you’re getting small plates of these orders. But the quality matches the prices, and I found Ippuku’s grill chefs to be experts in delivering wonderfully cooked meats at a level that can be eye-opening.
Single guy rating: 3.75 stars (grill masters)
Explanation of the single guy's rating system:
1 star = perfect for college students
2 stars = perfect for new diners
3 stars = perfect for foodies
4 stars = perfect for expense accounts
5 stars = perfect for any guy's dream dinner

Get a look at Foodhoe's smuggled photos on her post here.
Other izakaya spots:
Ozumo: "Sushi, Sake, and Robata Grill on a Grand Scale"
Nombe: "Japanese Pub Blends Traditional with Modern"
O Izakaya: "Drinks and Small Bites at this Japantown Lounge"
omg I've been outed! I tried to downplay it but there you go, proclaiming it to the world...
ReplyDeleteI totally forgot about that natto dish and love your comparison of it to a burrito! I think the chef would be amused too. That was a good one, Single Guy.
Yay, works this time! I reloaded the page like you suggested.
ReplyDeleteYum, your meal looks good! I wouldn't eat the chicken tartar either, but the picture looks lovely. :)
Foodhoe, the first step to recovery is acceptance! ;-)
ReplyDeleteCindy, glad it worked, and thanks for posting! Yeah, one bite was all I could handle of raw chicken.
Oh, the bacon-wrapped mochi sounds incredible. I love when rice gets grilled and turns all smoky-lovely. You're brave for trying the raw chicken. I'd have to steel my nerves to do that. ;)
ReplyDeletei love your top secret photos!
ReplyDeleteNo way would I eat raw chicken or Natto. You are brave for trying it. Sochu flight sounds fun!
ReplyDeleteI can see why a restaurant wouldn't want flash photos, or people using their cell phone in the restaurant.
ReplyDeleteI'm curious why they wouldn't allow any photos.
Any idea?
Ira, I never take flash photos at restaurants. (I've only done it a few times early on in my blogging days out of desperation but I no longer do that.) I don't know why they didn't allow photos. I feel in today's world, restaurants should expect a lot of buzz that's created when photos are shared and chatter occurs. I don't think the photo taking affects other guests because the booths are actually very private, and you don't see the other guests. Some chefs think food photo taking makes the food get cold, but I just take one or two snap instead of spend a whole lot of time staging.
ReplyDeleteDon't you think it's disrespectful to take photos if they ask you not to?
ReplyDeleteIt's not someone's house, but still....
To Ira - I think it gives the restaurant a feeling of tourism.
Also, there may be an issue of intellectual property re the food and architecture?
Anon, if someone walked up to me and told me to stop taking photos, I would have. Also, on yelp you can see tons of other people posting photos from their meals at Ippuku. Plus, it's not like I purposely wanted to disrespect the restaurant. If they felt disrespected, then I apologize. Like I said from the start of my post, I'm a photoholic so I can't help myself. :)
ReplyDelete